Corestone Construction: $310K+ collected across 12 closed jobs.

The challenge

Low-quality estimate opportunities and no visibility into what happened after a homeowner filled out a form. Previous agencies reported lead counts, not booked estimates or closed jobs, so nobody could tell which spend produced revenue.

The strategy

• Rebuild the front end around remodel-ready homeowners instead of the cheapest available clicks.
• Put a real backend behind every inquiry: speed-to-lead contact, qualification, and booking.
• Track the pipeline all the way to collected revenue so spend decisions are based on closed jobs.

What we did

• Paid campaigns targeted to their service radius and project types.
• Two-pass qualification on project type, timeline, and readiness before anything reached the calendar.
• Calling and texting follow-up so inquiries did not die in the inbox.
• CRM pipeline with contacted, booked, showed, and closed stages.

The result

$310K+ collected across 12 closed jobs at roughly $25K average job value, with a clear view of which campaigns produced that work.

Related reading

• 1st Truitt case study
• WellCraft Kitchen and Bath case study
• How our remodeling marketing works